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Caldera Brand Guidelines

All logos (ZIP)Brand guidelines (PDF)

01

Logo

Use the supplied files without changes. Use slate on light backgrounds and white on dark backgrounds and photos.

Caldera wordmark, slate
Caldera wordmark, white

Caldera wordmark

Slate SVGSlate PNGWhite SVGWhite PNG
Mesa wordmark, slate
Mesa wordmark, white

Mesa wordmark

Slate SVGSlate PNGWhite SVGWhite PNG
The Caldera wordmark inside a dashed box showing its clear space.
Clear space: half the wordmark’s height on every side.
The Caldera wordmark at its minimum width.
Minimum size: 0.75in or 80px wide.

Please don’t

  • The Caldera wordmark, misused: stretch or squash it.

    Stretch or squash it

  • Recolor it

  • The Caldera wordmark, misused: rotate it or add effects.

    Rotate it or add effects

  • The Caldera wordmark, misused: place it with low contrast.

    Place it with low contrast

02

Type

Our typefaces are licensed and can’t be shared. Use the fallbacks listed below.

Söhne

Headlines and body text. Fallback: Helvetica or Arial.

Tiempos

A short italic phrase in a headline. Fallback: Georgia Italic.

03

Color

Use mostly slate and white, with terracotta as the accent color.

  • Slate

    #12213D

    RGB 18 33 61

  • White

    #FFFFFF

    RGB 255 255 255

  • Mist

    #E4E8EE

    RGB 228 232 238

  • Terracotta

    #9C5534

    RGB 156 85 52

Secondary colors

  • Slate soft

    #2A3F5F

    RGB 42 63 95

  • Terracotta deep

    #6E3A22

    RGB 110 58 34

  • Peach

    #D4A27E

    RGB 212 162 126

  • Peach soft

    #F0DED2

    RGB 240 222 210

  • Sage

    #9EBC9A

    RGB 158 188 154

  • Sage deep

    #5B7D5E

    RGB 91 125 94

  • Sky

    #A6BACC

    RGB 166 186 204

  • Sky soft

    #E0E7ED

    RGB 224 231 237

04

Co-branding and review

Send us anything that names Caldera or Mesa before it’s published.

What to send
Press releases, case studies, co-branded materials, and anything that quotes our team.
Partnerships
Please describe the relationship accurately, for example customer, integration partner, reseller, etc.
Tone
Warm, plain, and specific. Describe what Mesa does in full sentences, with a concrete example where you have one.
Turnaround
We reply within three business days and can provide photos and approved quotes.
contact@calderapbc.com